Star Stable Online was developed at a time when the conventional wisdom in the gaming world was that there was no market for a game designed for female gamers, and certainly not the massively multiplayer online adventure variety that was the scope for the team behind Star Stable Online.ĭesigned to be an online platform for girl gamers to connect, create and interact on their own terms, Star Stable Online and the supporting apps (Horses and Friends) has grown to have 1.4 million monthly players across 180 countries and is available in 14 languages. And now that underdog has millions of players, all over the world.” From choosing a female-only avatar to placing strong female characters front and centre, Star Stable Online has been the underdog fighting to make space for girl gamers and present role models that inspire them. The creators of SSO bet differently and from day one, they dedicated themselves to making fun, socially interactive and adventure-filled experiences for this underserved player base. The conventional wisdom was clear: games like SSO wouldn’t succeed. There were limited options for girls and young women, and almost none of these were adventure titles. “When SSO launched, the games market catered to men and teen boys.
Johan Sjöberg, CEO of Star Stable Entertainment says